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Meet the Team

Welcome to the heart of Betafit – where expertise, dedication, and passion converge to drive our commitment to your safety. Our team is comprised of experienced professionals, each bringing a wealth of knowledge and experience to the table. From product design and testing to customer service and innovation, every member of the Betafit team is dedicated to ensuring that you receive the highest standard of safety solutions.

At Betafit it’s not just about selling products; it’s about building relationships, understanding your unique requirements, and providing personalized solutions that truly make a difference.

Leadership Team

Vern James

Meet Vern, the Director at BETAFIT, bringing an impressive 24 years of experience in the PPE
market to the table. With a diverse background spanning distributor and manufacturer positions, Vern is well-versed in the industry. A firm believer
in the power of attentive listening, Vern prioritizes understanding the unique needs of each customer to provide comprehensive, long-term solutions.

Outside of the boardroom, he values maintaining
a healthy lifestyle and staying fit. However, his greatest joy comes from spending quality time
with his family, whom he eagerly anticipates
joining the business someday.

Ryan Woods

Introducing Ryan, our Head of Operations at BETAFIT. With 14 years of experience in the safety industry, Ryan is a highly valued member of the team. Outside of work, he enjoys a variety of hobbies, including cooking up culinary delights, cheering on his favourite rugby teams, and taking leisurely strolls with his furry companion. An avid traveller, Ryan loves exploring new destinations,
but his favourite pastime of all is spending quality time with his family.

Johannes (JJ) Jordaan

Meet Johannes, fondly known as JJ, our Marketing & Finance Manager at BETAFIT. With five years of PPE industry experience under his belt and over 15 years in product development, JJ brings a unique blend of creativity and financial savvy to our team.

In his spare time you’ll find JJ hitting the gym to stay active and healthy. And when it’s time to unwind, he enjoys nothing more than savoring
a glass of good wine, appreciating the finer things in life.

Laurie Butcher

Meet Laurie, our invaluable member of the distributor sales team at BETAFIT. With two decades of experience in the safety industry under his belt, Laurie brings a wealth of knowledge and insight
to our team. When he’s not busy ensuring our products reach the right hands, you’ll often find Laurie outdoors exploring the scenic South coastline, or spending time with friends and family.

Oliver (Ollie) Exton

Meet Oliver, or, more commonly known as Ollie,
our Customer Service Supervisor at BETAFIT.
He’s been with the team since the acquisition of BETAFIT in 2021 and with 7 years’ experience in this industry it’s no surprise what knowledge he brings to the team. Outside of work, he enjoys spending time with both family and friends, cheering on his favourite football teams and exploring the great South Coast.

Nick Moore

Read about our Philosophy and Values

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